SUPERIQ
Launched in October 2011, SuperIQ revolutionised the Self Managed Super Fund (SMSF) industry by providing access to intelligent, intuitive information and facilities giving a ‘real-time’ overview of the Super Fund position. This allowed those who wanted to take control of their super to make best possible financial decisions for their future.
We were asked to build SuperIQ from the ground up - from Corporate ID to web design to campaign delivery.
Anyone who has the means (and the desire) to manage a diverse portfolio of investments, understands the complexity of the task. We understood that the real conversation was between that individual and their trusted financial adviser.
Our approach was to get all accountants on board, starting with the larger organisations. The accountant would then recommend to their clients to move their financial affairs to SuperIQ.
The role of the brand, was to reinforce this decision and show how the end consumer would know exactly where they stand financially at any point in time – putting them back in control.
Make it all seem really easy (consumer) and profitable (accountant).
Achieved No.1 Administrator status in 3 years
White-labeled by Commonwealth Bank, ANZ, AMP and 23 other Financial Institutions
$8 billion worth of assets under administration
The largest single administrator in Australia
SMSF Administrator of the Year 2013, 2014 & 2015
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