Scenic
SCENIC (formally Scenic Tours) grew from a humble beginnings - a bus tours operator along the Great Ocean Road - to become a $300 million global tourism company. The success was primarily born out of unwavering desire to create and deliver the ultimate cruising and touring itineraries for travellers who seek extraordinary experiences and exceptional service.
SCENIC’s flagship product – European River Cruising – was becoming increasingly competitive with many operators copying SCENIC’s every move. We needed to differentiate ourselves and position SCENIC as the absolute all-inclusive best while still driving sales in a highly saturated retail environment.
Those who travel have an innate sense of wonder and enjoy the incredible world that surrounds us all. Our approach was to ask potential customers to ‘never lose their sense of wonder’ by showing how … with every luxury imagined all-included on board a Scenic Space Ship … the Wonders Never Cease.
The wonders never cease on board a Scenic Space Ship.
360 Integrated campaign driving sales through the Web, Call Centre and (most importantly) through local Travel Agents.