In an industry full of shysters, Debt Cutter are the good guys.’We care because we’ve been there’ is their mantra (and their truth) and every part of the organisation is focussed about helping people get out of debt and back on their feet again. So now ... meet Johnny Debt. He's a likeable everyday Aussie bloke who's happened to get himself into a bit of financial trouble. Through Johnny we are able to show a little empathy and a real understanding of what it feels like to be crippled by debt.
BLOKE have completely redesigned the website with a much clearner UX to help people navigate more easily to the help they need. Click here to view the site.
Daytime TV is dominated by people yelling at you. Jonnhy Debt allows us to show a little empathy while still having a very strong call to action.
BLOKE have created the entire suite of material for Debt Cutter.
Placed on relevant sites linking through to offer landing page at debtcutter.com.au
